Branding for a Luxury Travel Agency

This project focuses on redefining the brand identity of a family-run, Rome-based luxury Destination Management Company—to better connect with high-end direct travelers (B2C), primarily from the U.S. Despite strong service offerings and B2B success, the brand lacks visibility and clarity among individual clients. The goal is to elevate its premium positioning, communicate exclusivity more effectively, and grow the direct client segment from 50% to 75%, while also increasing average spend and reducing reliance on intermediaries. My role was to redefine the brand identity, key messaging, purpose, and strategic direction through branding, guest experience design, and website redesign.