A summer inspired fun fair + festival mash-up, with vibrant colours throughout, in hues that reflect the range of Colorista and packaging of Sytlista. To devise and produce an immersive, content driven event, that brings to life the Festival vibes, synonymous with the products and their purpose. We design the launch of the new technology behind existing Colorista range, promoting the wide spectrum of colours available. An ombré colour effect is used to showcase and reference the spectrum of colours available to play with, as well as the effects the products can create. We produced content that emphasizes the new product properties through branded experiences such as : arcade games, hair station, henna bar, rides, roller disco, signage, bespoke food and drinks menu, dj set.
Graphics / Signage
Display / Styling