Funfairista L'Oréal launch party

Step into a summer-inspired fun fair and festival fusion, where vibrant colors take center stage, mirroring the lively hues of Colorista the new range of L’Oréal product. Our goal here was to conceive and execute an immersive, content-driven event that captures the essence of festivals showcasing the products and their purpose. I designed engaging content that accentuates the new product properties through a variety of branded experiences, including arcade games, a dedicated hair station, a vibrant henna bar, exhilarating rides, a roller disco, thematic signage, and a bespoke food and drinks menu. The atmosphere was further elevated with an energizing DJ set, ensuring a dynamic and memorable celebration of the innovative products on display.