Solid Toiletries

Gaïa is a new concept of solid toiletries in a box. Each box gathers the best local, zero waste and solid products that work for you. Gaia makes taking care of yourself enjoyable while respecting our planet. For this brand, I developed graphic identity using organic vocabulary. This unisex brand is a reflection of mother earth so I used natural colour tones,  pop colour as well as an earthy palette with graphics rock textures.

Art Director

Branding

Texture Palette

Logo Variation

Colour Palette

Icons