Fragrance

Launch of H&M’s first range of fragrances. A brunch surrounded by scents, launching and highlighting the collection of 25 unique H&M fragrances. Guests are welcomed into a bright, light, central London located venue for a break from their busy London life. The experience is an installation that showcased 25 new scents and their individual fragrance notes. Within an art gallery installation, each scent evoked memories to our guests.

Look & Feel

Installation

Display / Styling