A Tale Hermes Wonderland

Step into my vision of 'Hermès Wonderland'—a dreamlike narrative told through curated moodboards, mapping the Guest Journey of an enchanting evening fête celebrating the grand unveiling of Hermès’ new London flagship.

 

Hermès theme is “The Spirit of the Faubourg.” A place both iconic and enchanting, the Faubourg holds the secret of a hidden garden on the rooftop of its Parisian flagship.

Nature has always been a boundless source of inspiration for Hermès, both in its history and its ongoing evolution. Artists continue to draw upon the beauty of fauna and flora to craft intricate, timeless designs. Similarly, in the UK, the artistry of gardens forms an integral part of our cultural heritage. We seek to weave together a narrative that celebrates the secret garden of the Faubourg with  the world of Hermès and the rich tradition of English horticulture.

The spirit of Hermès is one of curiosity, whimsy, and eccentricity—qualities that echo the fantastical world of Alice’s Adventures in Wonderland, written by the celebrated English author Lewis Carroll.

In this spirit, we invite you on a journey through Hermès' own Wonderland, where we will bring together the magic of Hermès with the charm of English heritage. A fusion of worlds, a celebration of creativity and nature.