Spring Summer 14 Launch

I had the honor to work on the Marks&Spencer Spring/Summer 2014 Launch. It was held in the iconic One Marylebone venue. The challenge was to create a full experience showcasing Womenswear, Menswear, Lingerie, Kidswear and Homeware under a same design to keep a consistency in the display as well as expressing the identity of each categories. I designed a sleek all-white setting with pops of refreshing bright signature colours for SS14. The key colours were used throughout the space along with the bespoke furniture in subtle ways to hero the key products. An accent colour was used for each collection, with pops of colour highlighting and working within the range. Digital features were used throughout to capture guests attention and create a visually dynamic space.

Art Direction

Set Design

Graphics / Signage

Product display