The Vogue Festival was held at the Queen Elizabeth Hall, Southbank. The Festival was a 2 days event open to the public where they had the opportunity to attend a variety of live interviews, talks and discussions featuring a list of inspirational speakers. The challenge of this project was to express the Vogue identity in the unique architecture of the Queen Elizabeth Hall. We used the long curved walls as well as the huge interior windows to display massive iconic graphics of the fashion magazine. It offers a colorful space where we played with mat, gloss and translucent texture. The large scale graphics created a pathway for the audience as well as acting as a backdrop for photo opportunities.